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Service Brief · Fractional CMO Services

Fractional CMO services for B2B tech, in detail.

Real pricing, sample deliverables, and how an engagement actually runs week to week. For founders and CEOs evaluating whether to engage — not a pitch deck.

Diagnosis Free
Sprint From $6K
Retainer From $4K / mo
Cadence Weekly + async
Sample deliverables How it works Typical week Engagement options Pricing FAQ

Free first review. No commitment.

What you actually get

Real deliverables.
Not deck fluff.

Anonymized samples of what an engagement produces — shaped to your buyer, market, and stage. These are not generic templates.

Illustrative anonymized examples. "Acme SaaS" is not a real client. Actual deliverables vary by engagement.

Sample ICP & Buyer Pain Map

Acme SaaS — Series A

Drafted Day 12 · v2 after founder review

Best-fit ICP

  • B2B SaaS, $1M–$10M ARR, sales-led motion
  • 5–30 person team, founder still in sales calls
  • Recently raised, board pressure to scale GTM

Top buyer pains (ranked)

  • Generic positioning vs sharper competitors
  • Sales says one thing, marketing says another
  • Pipeline coming from founder, not from system

Buying triggers

  • New round closed → pressure to professionalize GTM
  • Hired first sales rep → handoff gap appears
  • Board asking for predictable pipeline visibility
Sample 90-Day Marketing Roadmap

Acme SaaS — Q2 sprint

Locked Day 14 · reviewed weekly

Phase 1

Diagnose

  • ICP & pain map
  • Site teardown
  • Funnel audit
  • Sales call review

Phase 2

Sharpen

  • New positioning
  • Homepage rewrite
  • Sales talk track
  • Content priorities

Phase 3

Execute

  • Campaign launch
  • AI workflow live
  • Reporting rhythm
  • Vendor briefs

Weekly review · Friday 30-min · written changelog after each session

Sample Homepage Messaging Teardown

Acme SaaS — homepage v1

12 fixes · 4 hero rewrites · 1 narrative arc

"Innovative AI-powered platform" Generic, no pain
"Stop guessing which AI tools your team should adopt." Specific buyer pain
"Trusted by leading companies" Vague proof
"Used by 60+ data teams at Series B+ SaaS companies." Quantified proof
"Solutions for modern enterprises" Vague audience
"For data leaders managing 5+ pipelines across cloud warehouses." Specific buyer
Sample AI Workflow Map

Acme SaaS — 6 AI workflows live

Built Days 30–60 · owned by marketing lead

InputSales call transcripts (Otter)
AIPattern extraction (Claude prompt v3)
OutputVoice-of-customer message map
Cadence: Weekly Owner: Marketing
InputProduct changelog
AIStory refinement (custom prompt + buyer context)
OutputCustomer-facing release post draft
Cadence: Per release Owner: PMM

Process

How an engagement
actually runs.

Three phases. No 60-slide deck at the end. Decisions made, work in motion, deliverables that survive the engagement.

01

Diagnose

Days 1–14. Look at what's happening now: positioning, ICP, website, campaigns, content, workflow quality, sales handoff, reporting, team capacity. Find the actual constraint — not a longer task list.

02

Prioritize

Days 14–21. Sort findings into critical blockers, fast fixes, strategic decisions, execution gaps, and useful-but-later. Lock the 90-day plan with the founder. Realistic for a lean team.

03

Build & execute

Days 21–90. Connect strategy to work: messaging priorities, website fixes, campaign focus, content briefs, AI workflow setup, reporting rhythm, vendor direction. Weekly cadence, async between, decisions documented.

Cadence

Inside a typical week.

Less performance theater, more decisions and execution. The rhythm flexes to your team's pace.

Monday

Async kickoff

Quick written update from your side: what shipped last week, what's blocked, what's coming. I respond with priorities, sharper framing, or pushback within the day.

~30 min · written · no meeting

Tue–Thu

Working sessions & reviews

Working sessions on whatever needs senior judgment that week — positioning, homepage edits, campaign briefs, vendor reviews, content critique, AI workflow tuning. Async reviews of in-progress work.

2–4 sessions · 30–60 min each · scheduled by need, not calendar

Friday

Strategic call + planning

30–60 minute call. Decisions, blockers, what shipped, what's stuck, next-week priorities. Followed by a written changelog so nothing relies on memory.

Live call + written changelog

Always-on

Slack-async between

I'm in your Slack. Tag me when you need a fast read on a campaign, a draft, a vendor proposal, or a board-deck slide. Response within hours during business days, not days.

Same-day response · documented in your channel

Working rhythm

How we work together.

Tools

I work where you work.

  • Your Slack — same workspace, not a parallel one.
  • Your project tool — Notion, Linear, Asana, ClickUp, whatever.
  • Your docs / drive — comments, suggestions, version history.
  • Loom or Tella for async reviews when text isn't enough.

Cadence

Weekly rhythm, async between.

  • 1 strategic call/week (30–60 min, Friday default).
  • 2–4 working sessions/week as needs require.
  • Async always-on in Slack — same-day response.
  • Written changelog after each session — no memory tax.

What you bring

Decision authority + context.

  • Founder or CEO available for the strategic calls.
  • Willingness to make hard ICP and positioning calls.
  • Internal context — sales calls, customer notes, history.
  • Internal or external execution capacity for the work itself.

What I bring

Senior judgment + frameworks.

  • 15 years across B2B tech, SaaS, AI, complex GTM.
  • Pattern recognition — what breaks at your stage, what fixes it.
  • Working frameworks for ICP, positioning, GTM, AI workflows.
  • Honest pushback when the priority is wrong, not yes-and.

Options

Three ways to engage.

Pick the entry point that matches what your team needs first. The Marketing Diagnosis is free — paid engagements are written scope letters with clear in, clear out, clear price.

Free · no commitment

Marketing Diagnosis

For founders who want a structured outside view of where marketing is leaking — before any paid engagement.

Duration

~1 week

Price

Free

You leave with

  • Top 5 leaks in your marketing system
  • Recommended 30-day next steps
  • Honest read on whether ongoing fits
  • 30-min review call + written summary
Project · main offer

90-Day Alignment Sprint

For teams ready to move from scattered marketing to focused strategy — with the first execution already underway by Day 90.

Duration

90 days

Price

$6K–$12K

You leave with

  • ICP & buyer pain map
  • Positioning & homepage rewrite
  • 90-day roadmap with priorities
  • AI workflow map (live, not theory)
  • Sales talk track + enablement assets
  • Reporting rhythm + dashboard outline
Retainer · monthly

Fractional CMO Support

For companies that need senior marketing leadership month-to-month without hiring full-time.

Term

Month-to-month

Price

$4K–$9K / mo

Ongoing scope

  • Roadmap ownership & weekly priorities
  • Campaign direction & reviews
  • Team & vendor guidance
  • Founder + sales alignment
  • AI workflow governance
  • 30-day notice to pause or end

Pricing

What it costs.

Practical ranges for B2B tech teams. The right budget depends on whether you need advice, diagnosis, focused execution, or ongoing leadership.

Light advisory

$1,500–$3,500/mo

Marketing diagnosis

Free · no commitment

90-day strategy & execution sprint

$6,000–$12,000 total

Ongoing fractional CMO support

$4,000–$9,000/mo

Embedded leadership & execution

$9,000–$15,000+/mo

For a deeper market breakdown, read How Much Does a Fractional CMO Cost in 2026?

Compare

Fractional CMO
vs the alternatives.

Not every problem needs a fractional CMO. Here's how the options compare for B2B tech teams.

Fractional CMO

Senior direction

Best when

You need senior marketing direction, prioritization, and leadership — but not a full-time hire yet.

Watch out for

Scope must be clear, or "fractional" becomes "occasional advice."

Agency

Execution capacity

Best when

You already know what needs to be executed and need bandwidth to ship it.

Watch out for

Agencies may execute tactics before strategy is clear.

Consultant

Project-based

Best when

You need a specific diagnosis, workshop, or one-off project deliverable.

Watch out for

Advice may not translate into operating rhythm or sustained execution.

Full-time CMO

High commitment

Best when

The company is ready for permanent executive ownership of marketing.

Watch out for

Expensive and slow to course-correct if hired before the role is clear.

After 90 days

What should be true.

  • A clearer ICP your whole team can repeat.
  • Sharper positioning live on the homepage.
  • A practical marketing roadmap, not a deck.
  • Fewer random initiatives, more focus.
  • Sales and marketing using the same language.
  • 2–6 AI workflows live, not just discussed.
  • A reporting rhythm you actually run weekly.
  • A clearer view of the marketing hire that comes next.

If the only output is more tasks, the engagement missed the point.

Engagement questions.

The practical stuff founders ask before signing.

Two structures: monthly retainer (ongoing fractional CMO support) or fixed-scope project (Marketing Diagnosis or 90-Day Sprint). Every engagement starts with a written scope letter that lists what's in, what's out, deliverables, cadence, and the price. No "we'll figure it out as we go."
Yes. Monthly retainers run with 30-day written notice. Fixed-scope projects end when the scope is delivered. No long lock-ins — if the engagement isn't working, the engagement stops.
Yes — mutual NDA at the start of any engagement. Standard practice for working with founders, customer data, and sales conversations. I'll send mine, or sign yours.
Yes. I work where you work. Your Slack workspace, your project tool, your docs. No proprietary platforms or "client portals." The engagement adapts to your stack — that's part of the job.
Direction yes, day-to-day management depends on scope. Most engagements include vendor briefs, weekly priorities, and review rhythm for internal marketers and agencies. Daily team management (running stand-ups, performance reviews, hiring) requires embedded scope and pricing.
Async kickoff Monday with a quick written update and priority response. 2–4 working sessions Tue–Thu. A 30–60 minute strategic call Friday for decisions and next-week priorities, followed by a written changelog. Slack-async always-on between. Light weeks possible if your team is heads-down on execution.
A free, structured outside review (about a week, mostly async) that identifies where marketing is leaking and what to fix first. Includes a short questionnaire, website and messaging review, AI usage review, top gaps, recommended 30-day next steps, and a 30-minute review call. No commitment — it's the fit-check before any paid engagement. See the diagnosis areas →

Worth a conversation?

If the engagement model fits, the next step is the free Marketing Diagnosis — an honest outside read on what to fix first, with no commitment to anything paid afterward. Or just send a message.

For B2B tech founders, CEOs, and lean marketing teams.