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Fractional CMO

Part-Time CMO, Full-Time Results for B2B Tech

High-impact B2B marketing when you need it – without full-time cost, overhead, or delay.


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Is this you?

is this you?

Scattered Efforts:

You’re stuck in random acts of marketing – busy doing a lot, but with no cohesive plan or measurable results.

Missing Leadership:

Your team is smart and capable but lacks the
strategic guidance to turn activity into growth.

Not Ready for Full-Time:

It’s too early (or too costly) to hire a full-time
CMO – but you need senior marketing expertise now.

What I usually do

WHAT VALUE CMO DOES

Strategic Clarity. Focused Execution. Measurable Results.

ValueCMO provides fractional CMO services specifically built for B2B tech:

Strategic Planning

Clear go-to-market strategies and growth roadmaps grounded in
real data and priorities

Strategic Planning

Clear go-to-market strategies and growth roadmaps grounded in real data and priorities

ICP Definition

Deep customer profiling to guide targeting, messaging, and product-market fit

ICP Definition

Deep customer profiling to guide targeting, messaging, and product-market fit

Team Leadership

Coaching and direction to empower internal teams and enhance execution

Team Leadership

Coaching and direction to empower internal teams and enhance execution

Vendor & Tools Recommendations

Trusted vendors and marketing tools for every
budget, including CRM, automation, analytics, and creative platforms

Vendor & Tools Recommendations

Trusted vendors and marketing tools for every
budget, including CRM, automation, analytics, and creative platforms

AI & Automation Guidance

Practical help selecting and integrating marketing automation and AI tools

AI & Automation Guidance

Practical help selecting and integrating marketing automation and AI tools

Actionable Growth Plans

No-fluff, executable strategies that move you forward, fast

Actionable Growth Plans

No-fluff, executable strategies that move you forward, fast

Services

SERVICE PACKAGES

Choose the package that suits you.

Ignition Plan

Package 1


Start Free
Free

Alignment Sprint

Package 2


Start Free

CMO Accelerator

Package 3


Start Free

Why Fractional

Why Fractional, Why Now



C-Level Expertise, Minus the Overhead

You no longer need a full-time hire to access strategic marketing leadership. ValueCMO gives you seasoned CMO insight without the
full-time cost.




Lead with Clarity

Today’s pace demands quick, confident decisions. ValueCMO brings focused leadership to cut through noise and move fast.




Mentorship that Multiplies Impact

Empower your existing marketing team with guidance and accountability. ValueCMO coaches and elevates, not just commands.




AI Handles Tasks – Humans Drive Strategy

Automation is powerful, but strategy is human. ValueCMO brings the strategic thinking AI can’t replicate




No Fluff, Just Results

Every engagement is designed for traction, not theatre. You get practical actions, tailored plans, and measurable outcomes.




Momentum, Not Maintenance

We’re here to unlock growth. ValueCMO helps you build real momentum – not just maintain marketing activity.

About Me

ABOUT THE FOUNDER

Hi, I’m the Value CMO. With 15 years of hands-on experience across B2B tech companies of all sizes—from scrappy startups to complex enterprises – I’ve seen what works and what doesn’t. I help tech companies scale with clarity, speed, and no-nonsense execution.

USE CASES

WHERE VALUE CMO FITS

AI & Automation Setup

Unsure how to leverage AI for growth? Get help selecting and
configuring automation tools for lead gen, nurture, and reporting.

The Delayed Launch

You’ve been putting off that big marketing initiative—whether it’s a
product launch, a rebrand, or entering a new market—because no one owns it. ValueCMO
brings leadership and a clear, doable execution plan to finally get it done.

The Lean Startup

You’re a B2B tech startup with a limited marketing budget. You need results fast but can’t afford a full-time CMO or expensive agency. ValueCMO gives you strategic leadership and a plan you can actually execute—without the overhead.

Marketing Team

Have junior marketers but no strategy? ValueCMO mentors your
team, builds the roadmap, and sets them up to succeed.

Growth Stagnation Fix

Flat pipeline? We analyze what’s working, what’s not, and rebuild a
smarter, leaner funnel to scale up results.

Pre-Hire Strategic Bridge

Not ready to commit to a full-time VP Marketing? Use ValueCMO to
guide your team, validate your marketing stack, and bridge the leadership gap.

AI & Automation Setup

Unsure how to leverage AI for growth? Get help selecting and
configuring automation tools for lead gen, nurture, and reporting.

The Delayed Launch

You’ve been putting off that big marketing initiative—whether it’s a
product launch, a rebrand, or entering a new market—because no one owns it. ValueCMO
brings leadership and a clear, doable execution plan to finally get it done.

The Lean Startup

You’re a B2B tech startup with a limited marketing budget. You need results fast but can’t afford a full-time CMO or expensive agency. ValueCMO gives you strategic leadership and a plan you can actually execute—without the overhead.

Marketing Team

Have junior marketers but no strategy? ValueCMO mentors your
team, builds the roadmap, and sets them up to succeed.

Growth Stagnation Fix

Flat pipeline? We analyze what’s working, what’s not, and rebuild a
smarter, leaner funnel to scale up results.

Pre-Hire Strategic Bridge

Not ready to commit to a full-time VP Marketing? Use ValueCMO to
guide your team, validate your marketing stack, and bridge the leadership gap.

My Blog

Fractional CMO: Latest Posts

FAQ

What is a Fractional CMO?

A Fractional Chief Marketing Officer is an outsourced, part-time marketing executive who plans and leads your strategy at C-suite level without the full-time salary or long-term commitment 

Why hire a Fractional CMO instead of a full-time CMO?

You tap into senior expertise at a fraction of the cost and avoid a six-figure salary package, long recruiting cycles and employment risk . The model de-risks growth by letting you scale leadership hours up or down as needs change 

How is a Fractional CMO different from a marketing agency?

Agencies provide services; a Fractional CMO plugs into your leadership team, giving direct senior guidance and strategic accountability instead of layers of junior account staff 

What core responsibilities will a Fractional CMO take on?

Strategic planning, campaign selection and oversight, rapid problem-solving, team leadership, vendor management, market analysis, and full customer-experience design.

what is outsourced marketing?

Outsourced marketing involves delegating marketing tasks to an external agency or individual instead of handling them internally. This can include everything from developing a comprehensive marketing strategy to executing specific campaigns like social media management or content creation. Essentially, it’s about leveraging external expertise and resources to enhance a company’s marketing efforts.

Is the engagement really flexible and scalable?

Absolutely – hours and scope can expand or contract as your growth stage evolves, giving you executive leadership only when you need it and protecting cash flow.

Can a Fractional CMO help us leverage AI marketing tools?

Yes. Their role is to select the right AI stack, interpret the data and add the strategic human judgment that automation can’t provide, ensuring ethical, brand-aligned campaigns.