The LeanB2B Marketing Plan Your Tech Startup Can Launch in 30 Days

Good news – you don’t need a senior hire or a six-figure budget to put real marketing muscle behind your sales team. You only need a clear framework, a handful of easy-to-use tools, and the discipline to work through ten focused steps. Follow the playbook below and you’ll shift from random acts of promotion to a repeatable growth engine in a single month.

1. Know Exactly What You Sell and Why It Wins

Start with a one-sentence value proposition:
“We help [who] fix [problem] by [how] so they get [result].”

Write three proof points – benchmarks, customer quotes, maybe a patent – then sketch competitors on a quick 2×2 grid (cost versus speed works for most products). With that one-page brief, everyone on the team can pitch the same story.

Deliverable: Product & Market Fit Brief (one page).

2. Define Your Ideal Customer Profile (ICP)

Pull your last ten closed-won deals, spot patterns in industry, tech stack, and company size, then create one primary buyer persona and a supporting technical champion. Free tools like Similarweb or Crunchbase can fill gaps in your research.

Deliverable: ICP matrix plus two personas.

3. Translate Revenue Targets into SMART Goals

Work backward from revenue. Divide the annual number by average deal size to get closed-won targets, then apply funnel conversion rates to set lead and SQL goals. Time-box everything by quarter so nothing slips.

Deliverable: Quarterly goals sheet with numbers and dates.

4. Craft Positioning and Core Messaging

Choose a promise your product can keep every single time. Build a simple benefit-pillar table:

Add three objection-handling bullets, and your sales deck writes itself.

Deliverable: Messaging framework slide.

5. Pick a Lean Growth Stack

Focus on the handful of channels that match your ICP’s habits and your budget:

Deliverable: Channel & tactic plan (one page).

6. Build a Quarter-Long Content Roadmap

Map buyer questions to three stages – Explore, Evaluate, Decide – then plug topics into a Trello board. Aim for two deep-dive articles each quarter, then slice them into social posts, quote cards, or a short video series.

Deliverable: Content calendar with owners and dates.

7. Launch Your First Campaign with Minimal Tech

Choose an all-in-one starter platform such as HubSpot or MailerLite. Block two hours every Monday to plan, then automate: lead capture → scoring → Slack alert to sales.

Deliverable: Live campaign plus a simple automation flowchart.

8. Sketch a Practical Budget

Split spend 40 percent demand gen, 30 percent content, 20 percent tools, 10 percent experiments. Keep CAC under 30 percent of first-year ARR. Hire freelancers before committing to full-time staff.

Deliverable: Six-month budget snapshot.

9. Track What Matters, Prove ROI

Set up a weekly dashboard for traffic, leads, and cost per lead, then a monthly deep dive into pipeline influence and CAC payback. Google Looker Studio connects to GA4 and HubSpot in minutes.

Deliverable: Live KPI dashboard shared with leadership.

10. Iterate, Automate, and Prepare to Scale

Run one A/B test a month – headline, landing page, or ad. Document wins and losses in a quarterly retrospective. When marketing-sourced pipeline reaches 30-plus percent of total deals, you’re ready to hire full-time marketing leadership.

Deliverable: Quarterly retrospective + updated playbook.

Your 30-Day Sprint Schedule

Stick to the schedule and you’ll transform “we should market” into a measurable B2B Marketing Plan that feeds your pipeline and keeps investors smiling – all without a CMO on payroll.

Need a sanity check? Feel free to use my Fractional CMO services.