Fractional CMO
Part-Time CMO, Full-Time Results for B2B Tech
High-impact B2B marketing when you need it - without full-time cost, overhead, or delay.
Is this you?
is this you?
Scattered Efforts:
You’re stuck in random acts of marketing - busy doing a lot, but with no cohesive plan or measurable results.
Missing Leadership:
Your team is smart and capable but lacks the strategic guidance to turn activity into growth.
Not Ready for Full-Time:
It’s too early (or too costly) to hire a full-time CMO - but you need senior marketing expertise now.
What I usually do
WHAT VALUE CMO DOES
Strategic Clarity. Focused Execution. Measurable Results.
ValueCMO provides fractional CMO services specifically built for B2B tech:
Strategic Planning
Clear go-to-market strategies and growth roadmaps grounded in
real data and priorities
Strategic Planning
Clear go-to-market strategies and growth roadmaps grounded in real data and priorities
ICP Definition
Deep customer profiling to guide targeting, messaging, and product-market fit
ICP Definition
Deep customer profiling to guide targeting, messaging, and product-market fit
Team Leadership
Coaching and direction to empower internal teams and enhance execution
Team Leadership
Coaching and direction to empower internal teams and enhance execution
Vendor & Tools Recommendations
Trusted vendors and marketing tools for every
budget, including CRM, automation, analytics, and creative platforms
Vendor & Tools Recommendations
Trusted vendors and marketing tools for every
budget, including CRM, automation, analytics, and creative platforms
AI & Automation Guidance
Practical help selecting and integrating marketing automation and AI tools
AI & Automation Guidance
Practical help selecting and integrating marketing automation and AI tools
Actionable Growth Plans
No-fluff, executable strategies that move you forward, fast
Actionable Growth Plans
No-fluff, executable strategies that move you forward, fast
Services
SERVICE PACKAGES
Choose the package that suits you.
Ignition Plan
Package 1
-
1 short intake questionnaire
-
Customized Analysis & Recommendations document
-
Explore your options without any pressure or long-term commitment.
-
30-minute summary meeting
-
No commitment required Perfect for getting initial clarity without obligation.
Free
Alignment Sprint
Package 2
-
2 tailored questionnaires
-
Ideal Customer Profile (ICP) definition
-
Advanced Analysis & Strategic Recommendations
-
2 60 min meetings Great for aligning internal stakeholder.
-
Vendor & Tool Recommendations (suitable for any budget)
CMO Accelerator
Package 3
-
Full strategic marketing leadership
-
Budget Planning and Channel Strategy
-
1 Campaign Plan with tactical recommendations
-
Marketing Team Assessment & Coaching
-
Daily meetings as needed (up to 5)
Why Fractional
Why Fractional, Why Now
About Me
ABOUT THE FOUNDER
Hi, I’m the Value CMO. With 15 years of hands-on experience across B2B tech companies of all sizes—from scrappy startups to complex enterprises – I’ve seen what works and what doesn’t. I help tech companies scale with clarity, speed, and no-nonsense execution.
USE CASES
WHERE VALUE CMO FITS
My Blog
Fractional CMO: Latest Posts
FAQ
What is a Fractional CMO?
A Fractional Chief Marketing Officer is an outsourced, part-time marketing executive who plans and leads your strategy at C-suite level without the full-time salary or long-term commitment
Why hire a Fractional CMO instead of a full-time CMO?
You tap into senior expertise at a fraction of the cost and avoid a six-figure salary package, long recruiting cycles and employment risk . The model de-risks growth by letting you scale leadership hours up or down as needs change
How is a Fractional CMO different from a marketing agency?
Agencies provide services; a Fractional CMO plugs into your leadership team, giving direct senior guidance and strategic accountability instead of layers of junior account staff
What core responsibilities will a Fractional CMO take on?
Strategic planning, campaign selection and oversight, rapid problem-solving, team leadership, vendor management, market analysis, and full customer-experience design.
what is outsourced marketing?
Outsourced marketing involves delegating marketing tasks to an external agency or individual instead of handling them internally. This can include everything from developing a comprehensive marketing strategy to executing specific campaigns like social media management or content creation. Essentially, it's about leveraging external expertise and resources to enhance a company's marketing efforts.
Is the engagement really flexible and scalable?
Absolutely - hours and scope can expand or contract as your growth stage evolves, giving you executive leadership only when you need it and protecting cash flow.
Can a Fractional CMO help us leverage AI marketing tools?
Yes. Their role is to select the right AI stack, interpret the data and add the strategic human judgment that automation can’t provide, ensuring ethical, brand-aligned campaigns.