Explain Market Positioning for Tech Startups
Let's be real for a second. "Market positioning" sounds like stuffy corporate jargon you're supposed to nod along with. But it's not. At its heart, it’s about finding your unique spot in a crowded market and owning it inside your customer's head. It's the simple, killer answer to the question: "Why should our ideal customer […]
How to Create a Value Proposition That Actually Wins Customers
To create a value proposition that truly connects, you first need to get why so many fall flat. Think of a great one as a clear, simple promise of the value a customer gets from you. It’s the one message that cuts through all the noise. Ultimately, it has to answer the one question every […]