Your Customer Acquisition Cost Calculator Guide
At its heart, a Customer Acquisition Cost (CAC) calculator is a pretty simple tool. It takes all the money you've spent on sales and marketing over a certain time, divides it by the number of new customers you won, and spits out a single number: the average cost to land one new customer. Getting a […]
10 B2B Tech Metrics That Matter for Growth in 2025
In the B2B tech world, it's easy to feel like you're drowning in data. We’re surrounded by dashboards and reports, all throwing numbers at us. But which ones actually move the needle? It’s tempting to get caught up in vanity metrics—impressions, likes, traffic spikes—that look great on a slide but don’t do much for your […]