What is a Marketing Lead? Key Insights for B2B Tech Founders
So, what exactly is a marketing lead? In simple terms, it's someone—an individual or a whole company—who’s shown some real interest in what you’re selling. They haven't just stumbled upon your site; they've interacted with your marketing in a way that basically says, "I'm curious." Think of it as a clear signal of interest, an […]
10 Lead Scoring Best Practices for B2B Tech Startups in 2026
For B2B tech startups, the line between a great lead and a total waste of time is razor-thin. We've all been there: marketing celebrates a wave of new marketing-qualified leads (MQLs), but sales can't seem to close any of them. This creates friction, burns through your budget, and stalls growth. The problem isn't a lack […]