How to Structure a Marketing Department That Actually Drives Growth
Let's be honest, building a marketing department for a B2B tech company can feel like trying to solve a puzzle in the dark. Forget those rigid, old-school org charts. Today, it’s all about creating a flexible, growth-focused engine that can actually move the needle. This guide is built from years in the trenches with founders—not […]
How to Structure Your Marketing Department: A Founder’s Roadmap to Growth
For a B2B tech founder, thinking about the structure of your marketing department can feel like a problem for another day—something to deal with when you're bigger. But that’s a trap. Your org structure is the blueprint for growth you need right now. Getting it right is what turns marketing from a list of random […]
Your B2B Tech Marketing Team Sucks? Here’s How to Structure It Right
Let’s be honest: a marketing team structure isn’t some rigid org chart you download and fill in. It's a living, breathing blueprint for growth. For B2B tech companies like yours, it’s the operating system that connects your talented people directly to revenue, making sure every single role is pushing the business forward. Your Blueprint for […]