How to Structure a Marketing Department That Actually Drives Growth
Let's be honest, building a marketing department for a B2B tech company can feel like trying to solve a puzzle in the dark. Forget those rigid, old-school org charts. Today, it’s all about creating a flexible, growth-focused engine that can actually move the needle. This guide is built from years in the trenches with founders—not […]
How to Build a Modern B2B Marketing Department Structure
A marketing department structure is simply the blueprint for how your marketing team is organized—who does what, who reports to whom, and how all the work gets done. For a B2B tech startup, this isn't about creating some stuffy corporate hierarchy. It's about building a predictable growth engine. Your Marketing Structure Is Your Growth Engine […]
A Founder’s Guide to Marketing Teams Structure
Stop guessing what your marketing team should look like. A modern marketing teams structure isn't some rigid org chart you pull from a textbook; it's a living, breathing framework designed to do one thing: connect every single marketing activity directly to revenue. The right structure is all about where your company is on its journey. […]
Your Guide to B2B Marketing Team Structure
A solid B2B marketing team structure is more than just an org chart—it’s the blueprint for how you'll grow. Think of it less like a rigid hierarchy and more like a flexible, goal-driven system that pulls together specialized pros in areas like content, demand generation, and product marketing into one powerhouse engine. Why Your B2B […]