Sales versus Business Development: What’s the Real Difference?
If you're a B2B tech founder, mixing up sales and business development isn't just a simple mistake—it can be a costly one that puts the brakes on your growth. Think of Business Development as your architect, the one designing future opportunities through smart partnerships and new markets. On the other hand, Sales is your closer, […]
Your Ultimate Guide to a B2B Go-To-Market Strategy
So you've built an amazing new product and you're ready to share it with the world. Now what? You can't just flip a switch and expect customers to come flocking. That's where a B2B go-to-market strategy comes into play. Think of it as your master plan for launching a product. It gets every single team—from […]