A Founder’s Guide to the Strategic Marketing Planning Process
Let's be honest, in the B2B tech world, 'winging it' with your marketing is a surefire way to burn cash and end up with a flat pipeline. The strategic marketing planning process isn't some dusty academic exercise; it's the living, breathing roadmap that brings clarity, momentum, and a scalable growth engine to your entire company. […]
Strategic Marketing Consultation: The B2B Tech Founder’s Guide to Growth
A strategic marketing consultation is the bridge between just doing marketing and actually getting predictable business growth. It’s an expert-led process that lines up every marketing dollar and hour with your biggest business goals, giving you a clear roadmap to a bigger bottom line. In short, it’s what turns scattered tactics into a cohesive, data-driven […]
Marketing Roadmap Template: A Practical Growth Playbook
So, what exactly is a marketing roadmap template? Think of it as your visual, strategic blueprint—the game plan that lays out your marketing goals, the big moves you'll make to hit them, and when it's all going to happen. It’s so much more than another to-do list. It's the high-level guide that connects your team's […]
Fractional CMO Services: Your Guide to Scalable Growth
So, you know your startup needs that C-suite marketing brainpower, but a six-figure salary feels like a galaxy away. We get it. This is exactly where fractional CMO services come into play. Think of it like calling in a seasoned special forces commander for your marketing squad, but only when you need their elite strategy […]
A Founder’s Guide to Outsourcing Your Marketing
So, what does it really mean to outsource marketing? It's simply about bringing in an outside partner—whether that’s a fractional CMO, an agency, or a specialist—to run your marketing instead of trying to build a full-time team from scratch. Think of it like adding a flexible, on-demand marketing brain to your company. The whole point […]
What Is Marketing Consulting? A Guide to Strategic Growth
Ever feel like you’re doing a million marketing things but not actually getting anywhere? Marketing consulting is all about bringing in an expert from the outside to figure out what’s broken, spot the opportunities everyone else is missing, and build a real, strategic roadmap for growth. It’s a partnership designed to create a predictable engine […]
Your Guide to B2B Marketing Team Structure
A solid B2B marketing team structure is more than just an org chart—it’s the blueprint for how you'll grow. Think of it less like a rigid hierarchy and more like a flexible, goal-driven system that pulls together specialized pros in areas like content, demand generation, and product marketing into one powerhouse engine. Why Your B2B […]