How to Write a Marketing Plan for B2B Tech Growth
So, what on earth is a marketing plan, really? At its heart, it's just about figuring out who you're selling to, setting some crystal-clear goals, getting to know your competition, and then sketching out your strategy, budget, and how you'll measure the whole thing. For a B2B tech startup, this isn't some dusty corporate document […]
What is a tactical plan? A clear path from strategy to action
A tactical plan is the detailed, turn-by-turn roadmap that brings your big-picture strategy to life. It breaks down your mission into concrete actions, spelling out who will do what by when to hit your company's broader goals. Think of it this way: Strategy is picking the destination. The tactical plan is the specific route you […]
Your Guide to a Winning B2B Go-To-Market Strategy
A B2B go-to-market (GTM) strategy is really just a fancy term for your company's game plan to launch a product, break into a new market, or win over a new crowd of customers. It’s an actionable blueprint that gets your product, marketing, and sales teams all rowing in the same direction toward one shared goal—making […]
10 real-world examples of strategic marketing plans you can actually use
Let's be honest: creating a marketing plan from scratch can feel pretty overwhelming. You see the term 'strategic marketing' thrown around everywhere, but what does it actually look like when the rubber meets the road? It’s not about dense jargon or 100-page documents that just gather dust. A great plan is really just a clear, […]