10 Lead Scoring Best Practices for B2B Tech Startups in 2026
For B2B tech startups, the line between a great lead and a total waste of time is razor-thin. We've all been there: marketing celebrates a wave of new marketing-qualified leads (MQLs), but sales can't seem to close any of them. This creates friction, burns through your budget, and stalls growth. The problem isn't a lack […]